Everyone Always Asks Me If This Jw Pei Bag From Amazon Is Designer

At this point, the benefits of buying investment bags has been talked about a lot. We've written about the phenomena (and may or may not have decided to start saving up for one as well). And now that celebrities have been styling expensive designer bags with low-key pieces for years, we know high-low chic is

At this point, the benefits of buying investment bags has been talked about a lot. We've written about the phenomena (and may or may not have decided to start saving up for one as well). And now that celebrities have been styling expensive designer bags with low-key pieces for years, we know high-low chic is officially a thing.

That said, it's always worth hoping on good bag trends. What else is going to dress up our simple going-out look in seconds? Then again, while trends are always fun, it's a bit hard to rationalize buying into one when you don't know if it will stand the test of time. That's where Jw Pei, the best bag brand you haven't heard of yet, comes in.

The bag brand is made in Los Angeles with vegan materials and was founded by a husband and wife duo whose dream was to make fashion more accessible. Jw Pei does exactly that by offering the trendiest colors, silhouettes and styles you've seen all of the supermodels carrying at unheard of prices.

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If you love Bottega Veneta, then you'll love Jw Pei's Gabbi bag. It looks like a delicious croissant slathered in purple icing. It's got the same half-moon shape of the Bottega Intrecciato Jodie Bag (including texture that's reminiscent of the pillow bag craze). At the very least, it's unique enough that plenty of people will ask you where you got it — and chances are, they'll ask you if it's designer. At least that's what happens every time I carry the brand's bags.

I'm always hesitant to share the label because it's still a very under-the-radar brand that feels like a fashion insider secret. But some secrets are too good not to share.

If you've been lusting after a ByFar shoulder bag, Jw Pei's could be the perfect affordable alternative. ByFar's famous Rachel bag retails for over $400, but Jw's is just $68, and still looks exactly like something Kaia Gerber would wear. If that's not a steal, then we're not sure what is.

There's also the top handle crossbody that reminds us of a classic Chloe bag for $99 and the small square crocodile purse for $80. So while we're not necessarily saying you don't need an expensive luxury bag, we are saying you need more than a couple of Jw Pei bags to round out your wardrobe. What else is there to do right now, anyway?

Shop the bag brand fashion insiders are obsessed with, below.

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